Wednesday, July 29, 2009

Cheers to Surfrider and New Belgium

Saturday, July 25th we hosted a party downtown at the Bare Back Grill. It was a celebration of activists, activism, and beer! Hooray beer!

The folks at New Belgium Brewing Company wanted to focus their national ad campaign for Skinny Dip Ale on the recent success of the Surfrider Foundation to stop the toll road. They carted a van full of activists around Laguna for a day were we shot the ad. I think that its easier to do this in a river, but we got it down after 3 locations.

PJ, the owner of Bare Back and a huge Surfrider Supporter, offered to let us host a party. We got a few kegs of Skinny Dip Ale and a few bottles of Barefoot wine, invited some Surfrider peeps, got Luke Kinney and Lewis to sing and play guitar for us, and proceeded to raise some money for the local Surfrider chapter. By the end of the night, we raised $450 in proceeds and $60 from the raffle.

So, cheers! To Surfrider, to New Belgium Brewery, to Bare Foot wines, and to activists! Keep up the good work!

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