Friday, May 21, 2010


Many of you have noticed and asked about my rad new jeans I've been rocking everywhere from business meetings to art events and even the Price is Right, so I thought I'd give you the entire rundown on custom designer jeans by Tony Esparza. 

Tony launched American Made Premium Denim, AMPD a few years back.  He understood that we live in our jeans and felt that our jeans should better reflect ourselves, be fashionable, and be comfortable.  He started making one-of-a-kind jeans for his friends and local musicians and began to get orders.  He stepped up production, made a few patterns and got them sewn in the US.  Tony customizes each pair of jeans with custom washes, vintage fabrics, distressing, and sometimes cool vintage patches.

Its the details that make the jeans so rad.  Tony uses vintage fabrics to line his jeans.  He thinks its important that jeans look just as good on as they do thrown on the floor, so even the insides and pockets have stylish elements.

A few of the more savvy boutiques in the LA area now carry his jeans, including  Miso Fly and Live Lounge.  He works with the owner of each shop to use fabrics and washes for the customer.  There is nothing available as hot as AMPD! 

Tonight, there will be a party at Live Lounge and desinger Tony Esparza will be on hand to help fit you into a pair of jeans.  There will also be music and cool recycled surf resin jewelry by HSD co-owner Andrea Holeman.  Check it out if you are near Riverside tonight from 7-10pm.

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